Apple and Google Face Pressure to Remove AI “Nudify” Apps From Their App Stores

Apple and Google are facing legal pressure to remove AI-powered “nudify” apps that create fake nude images without a person’s consent. San Francisco City Attorney David Chiu has ordered both companies to take action, arguing that these apps enable the creation of harmful deepfake content and violate California law.

What Are Nudify Apps?

These apps use artificial intelligence to digitally alter photos, making it appear as though someone is nude or in explicit images.

The technology is often used without the subject’s permission, raising serious concerns about privacy, harassment, and the spread of non-consensual deepfake content.

Why Apple and Google Are Being Targeted

The legal notices claim Apple and Google have continued to host and process payments for these apps despite existing policies that prohibit abusive and explicit content.

Officials say both companies should take stronger action to identify and remove apps that misuse AI for creating fake intimate images.

What Could Happen Next?

The companies have been asked to remove the identified apps and strengthen their review processes.

If they fail to respond, the case could lead to further legal action under California’s laws addressing AI-generated intimate deepfakes.

Conclusion

As AI image-generation tools become more accessible, regulators are increasing pressure on app stores to stop the spread of tools that enable non-consensual deepfake content. The outcome of this case could influence how Apple and Google review AI-powered apps in the future.